Alexis Krouk's Online Portfolio

I created this piece for an assignment. This is a native advertisement in the form of an article meant for Ibanez guitars within Rolling Stone Magazine. The article is written about different types of guitar chords for new guitar players. The article features creative, informative, and engaging copywriting, as well as informative illustrations and a mock-up of the article. The illustrations were created using Illustrator and the mock-up designs were created using Photoshop. 

I created this campaign for a course assignment. The campaign is for Le Creuset, and I created three advertisements based on a single creative concept. I utilized Photoshop in order to create each advertisement, which showcases creative copywriting and graphic design.

I created this piece for a course assignment. This is a newsletter created for a small cybersecurity business. This newsletter was created using InDesign, and showcases informative copywriting targeted towards other small businesses.  

This is an assignment I completed for a course assignment. It was a creative brief that involved extensive research and development of a marketing strategy. This was a group project, and the following pages contain what I worked on or contributed to. I created the product and competitive analysis, as well as part of the market analysis for the situation analysis. I worked on the strengths and opportunities of the SWOT analysis, as well as the proposition statements and opportunities recommendation. Additionally, I worked on the marketing and communication objectives, and the promotion element of the marketing strategy. Through this project, I worked within a group to create a thorough and cohesive creative brief that involved strong communication and teamwork. 

This is a project completed for a course assignment. This was a group project in which we had to create a campaign that targeted a specific multicultural group. For this assignment, we had to target Hispanic Americans and we developed the campaign by doing both secondary and primary research. I contributed to the secondary research, as well as conducted an interview for the primary research. I also contributed to developing a primary campaign insight and message. I also created the design and copy of the poster, and assisted with the design of the flyer. This project involved strong teamwork and coordination, as well as strategic thinking and deductive reasoning that was based off of extensive research. 

This is a group project created for a course assignment. This was the outline for a PR campaign in which five organizations worked together to bring awareness towards a sustainable development goal. Within the project, I wrote the description and created the social media posts for the Environmental Defense Fund, the nonprofit organization we chose for the project. I also contributed to the development of the tactics and event outline for the campaign. I wrote the speech for the project and assisted in the creation of the event flier. Throughout this project, I worked in a team to apply public relations strategies in order to achieve a campaign objective.

I created this campaign as a course assignment with a team. I contributed to secondary research for the project, helped create the path-to-purchase solutions for barriers, and created mock-up designs. By completing this assignment, I worked in a team to collect research, develop a strategy, and execute a creative shopper marketing concept. 

This was a group project completed for a course assignment. For the assignment, my team and I analyzed an advertisement that worked poorly in a foreign market and offered a solution to fix the campaign. I contributed to cultural research for the Middle East, research on economic and trade agreements, as well as the final advertisements and rationale for the creative concept. Through this project, I utilized research to create an advertising campaign that would be effective in a culture different from my own. 

This is a short story I created for a course assignment. I wrote this story in a response to a prompt, which was to write a story from the perspective of an older person. Through this story, I utilized creative writing skills to develop a character through a unique first-person perspective, as well as develop a relationship between characters using dialogue.