Alexis Krouk's Online Portfolio
Video Editing
I created this video for course assignment. For this assignment, I edited together clips of an interview and corresponding B-roll within Premiere Pro. In this video I edited continuity between clips, mixed audio, and created smooth transitions between clips. The video and images are not mine are were provided to me for the assignment.
Graphic Design
I created this website header in Photoshop for a course assignment. Through the use of layers within Photoshop, I created letters filled with an image to spell my name.
This flier was created for a course assignment. I created the flier in InDesign using a single Pantone color and created the logo in Illustrator for use in the flier. I also created different tints of the same Pantone color and wrapped text around an image. The teardrop symbol was not created by me and was provided to me for the assignment.
Copywriting
Native Advertisement
I created this piece for an assignment. This is a native advertisement in the form of an article meant for Ibanez guitars within Rolling Stone Magazine. The article is written about different types of guitar chords for new guitar players. The article features creative, informative, and engaging copywriting, as well as informative illustrations and a mock-up of the article. The illustrations were created using Illustrator and the mock-up designs were created using Photoshop.
Placed-Based Branding
I created this website for a course assignment. This is a place-based branding website for the University of Florida, where incoming students can go to learn more about the libraries and other quiet study spaces at UF. This piece showcases creative and informative copywriting and a mobile-friendly, easily legible design. The website was created using Adobe Spark.
Newsletter
I created this piece for a course assignment. This is a newsletter created for a small cybersecurity business. This newsletter was created using InDesign, and showcases informative copywriting targeted towards other small businesses.
Strategy and Campaigns
Creative Brief
This is an assignment I completed for a course assignment. It was a creative brief that involved extensive research and development of a marketing strategy. This was a group project, and the following pages contain what I worked on or contributed to. I created the product and competitive analysis, as well as part of the market analysis for the situation analysis. I worked on the strengths and opportunities of the SWOT analysis, as well as the proposition statements and opportunities recommendation. Additionally, I worked on the marketing and communication objectives, and the promotion element of the marketing strategy. Through this project, I worked within a group to create a thorough and cohesive creative brief that involved strong communication and teamwork.
Multicultural Advertising Campaign
This is a project completed for a course assignment. This was a group project in which we had to create a campaign that targeted a specific multicultural group. For this assignment, we had to target Hispanic Americans and we developed the campaign by doing both secondary and primary research. I contributed to the secondary research, as well as conducted an interview for the primary research. I also contributed to developing a primary campaign insight and message. I also created the design and copy of the poster, and assisted with the design of the flyer. This project involved strong teamwork and coordination, as well as strategic thinking and deductive reasoning that was based off of extensive research.
PR Campaign
This is a group project created for a course assignment. This was the outline for a PR campaign in which five organizations worked together to bring awareness towards a sustainable development goal. Within the project, I wrote the description and created the social media posts for the Environmental Defense Fund, the nonprofit organization we chose for the project. I also contributed to the development of the tactics and event outline for the campaign. I wrote the speech for the project and assisted in the creation of the event flier. Throughout this project, I worked in a team to apply public relations strategies in order to achieve a campaign objective.
Creative Writing
This is a short story I created for a course assignment. I wrote this story in a response to a prompt, which was to write a story from the perspective of an older person. Through this story, I utilized creative writing skills to develop a character through a unique first-person perspective, as well as develop a relationship between characters using dialogue.
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